The Culture of Creative Enterprise:
the creative industries in a rural context
The UK creative industries definition arose out of urban centerd debates relating to the role of culture and creative enterprise within cities.
Over the last twenty years cultural regeneration has been used to attract investment into the development of cultural assets (such as museums and galleries) and to develop the social, cultural infrastructure in which to nurture creative enterprise. These interventions have led to widespread physical and social changes in post-industrial urban settings, widely associated with a creative 'edginess' and 'buzz'.
Policy makers operating in a rural context aim to replicate these interventions through the application of rural creative industries strategies. Collectively these policies aim to enhance creative networks, facilitated by the role-out of broadband and the development of rural creative industries infrastructure. However, data about the size, scale and nature of creative enterprise in a rural context is difficult to access, owing to the micro, ad-hoc, freelance nature of creative employment. This is acknowledged by rural creative industries policy makers Highlands and Islands Enterprise in their Creative Industries Strategy 2014 - 2019 (HIE 2014).
This lack of data means that the full picture of creative work in a rural context remains hidden.
Since 2016 Tacit-Tacit has been investigating the realities of creative practice in a rural Scottish context. This work has been supported by Glasgow School of Art's Design Innovation School and Highlands and Islands Enterprise via the Creative Futures Partnership.
We are currently using the results of this research to develop new ways of supporting creative practitioners and cultural organisations.
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